I was catching up on some of the fashion blogs I like to read and came across Brooke Hil’s, Notebrooke.com. I often see her beautiful photos pop up in my insta feed but hadn’t gone as far as to click on her blog thinking it would be the same as all the rest. Turns out I couldn’t have been more wrong. I came across a very authentic, raw and wise post that really spoke to me as an aspiring … blogger?
I say that with a question mark as I’ve been in the fashion, fitness, lifestyle blogging game for a long time now with successes here and there, but nothing to write home about. In her latest post she talks about the strange world of celebrity fashion bloggers and what it takes to become one. One of the first mentions is how she was embarrassed to say she was a “fashion blogger” when she first started out and struggled to find meaning in it until she received a lovely letter from a reader who exclaimed her affinity for the realness and intellect in which Brooke’s blog is written. Writing not just about fashion but about things like career and depression as well.
I can appreciate this as I struggle to streamline what my blog is about. I love fashion as you all know, I’ve spent many hours honing my styling skills, working on fashion shows and magazine editorials, taking photos of myself and others in an #ootd that I find to be stylish and blog worthy. However I become a bit jaded and vapid when I find that most of my time is spent looking at the latest fashion mags, street style photos and as is with my job at Saks, being surrounded by designer wears. Besides the fact that I don’t want to be just another fashion blogger with the same content week after week, it doesn’t just bore my audience it bores me.
I strayed from my normal fashion posts when I had my first melt down of 2018 and posted it on my insta-feed. I had a crappy grocery shopping experience and gave a tirade about being nice and how common courtesy is not so common anymore. I questioned if I should have posted it as it shows a side to me I haven’t shared with my followers and wasn’t sure how it would be received. But then thought, this is real life and I like to see that real side of people not just the perfect outfit and mommy moment. I like to be relatable if I can and want to share that with people and make that connection that we are all human and have our good and bad days. Besides the fact that I am so far from perfect that I can’t possibly fake perfection for that long!
Finding balance between “realness” and aspiration is tough. I sell designer brands that are wonderful but generally speaking, not in my price point. I like to show off these beautiful clothes and shoes but don’t want to give the wrong perception that all I wear is designer. I am very much a “fashion within reach” stylist and blogger. It helps to see what the high-end designers are putting out to try and emulate it with pieces I might already have or are available for much less. I will continue to try and do that as I will branch out and share my love of family, fashion, fitness, and as the ups and downs of being a mother, women, wife, employee and human being.
What’s in store for 2018? I don’t know but I’m going to make the best of it and keep going… gotta go my middle child is whining at me to make him oatmeal.